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Serum vs Moisturiser

In today's blog we take a look at the differences between a moisturiser and a serum. Skincare can be a complicated world but at beauty balm we think it's important to research and try new things, to find what works for you! Some people might not realise that serums can be a great addition to their routines, so we’ve collected our knowledge and research to give you a no-nonsense guide on how to use them. 

What is a serum?

First of all, serums aren’t exclusively facial oils, some are water based (hyaluronic acids and ceramides can normally be found in these). The basis of a serum is to contain highly concentrated ingredients which can penetrate deeply through the skin's layers. Its lightweight formula means it targets the skin's concerns from its source so common concerns such as fine lines and wrinkles can be solved naturally (much like our Rosehip + Tamanu Facial Serum).

Facial oils containing high percentages of potent oils will often be classed as serums to emphasise their transforming capabilities. 

Are serums the same as moisturisers?

To put it simply, no. They obviously aim to hydrate and replenish the skin, the same as a moisturisers, but their ability to delve deeper into the skin's layers mean they have multiple purposes. 

Facial creams and lotions have larger molecules meaning they can't absorb past the skin's barrier, but are still significant in retaining the skin's moisture. These skincare products are creamier and richer so will work to keep the face protected from environmental stressors as well as keeping all the good stuff in! 

Which order should I wear the products?

The advice we like to follow is to apply all water based products before oil based, except for SPF! 

  • Cleansing (we recommend our Tea Tree Cleansing Balm to do this)
  • Toner+Mist
  • Water-based serum (a hyaluronic acid is perfect for the stage)
  • Eye Cream
  • Moisturiser (locks in everything you've done so far)
  • Oil-based serum (our Rosehip + Tamanu Facial Serum leaves you glowing)
  • SPF (even if it's raining!!)
  • Lip Balm (our iconic Cocoa + Clementine Lip Balm is the obvious choice)

This routine can obviously be adapted to suit what works for you and what time of day you're applying them, but it's a basic guide to a thorough plan!

Since developing our Rosehip + Tamanu Facial Serum I've been exposed to the wonderful world of serums and my previous hesitations about including oil in my skincare routine has been eradicated. Do you include facial oils and serums into your routines? We would love to know!


Written by Beth- Founder of beauty balm.




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